Filipino cinema continues to make waves overseas as “Hello, Love, Again” sets a new box office record in the United States. The highly anticipated sequel, starring Kathryn Bernardo and Alden Richards, grossed $2.4 million during its opening weekend, securing the no. 8 spot in the US box office rankings, as reported by Deadline.
Record-Breaking Filipino Box Office Performance
Released across 248 locations in the US and Canada, the romantic drama achieved the highest-grossing opening weekend for a Filipino film in North America. This milestone highlights the strong support from Filipino-American audiences and the film’s growing appeal among Asian-American, Hispanic, and general moviegoers.
Powerful Campaigns Drive Film’s Success
Distributors Abramorama and AJMC executed a strategic marketing campaign that resonated deeply with fans. By leveraging platforms such as ABS-CBN’s TFC and Cinema One, and harnessing the immense popularity of Kathryn Bernardo and Alden Richards, the team drove significant engagement across social media and fan communities.
Massive Success in the Philippines
Domestically, “Hello, Love, Again” made headlines with an opening weekend gross of ₱245 million, becoming the widest domestic release for a Filipino film. This achievement further cements its status as a cultural phenomenon in the Philippines.
Expanding Reach in the Middle East
The film is set to expand its global reach, premiering in the Middle East on November 21, with screenings planned in the United Arab Emirates, Qatar, Saudi Arabia, and other neighboring countries. This ensures that overseas Filipino communities worldwide can join in the excitement.
A Sequel with Legacy and Vision
Directed by Cathy Garcia-Sampana, “Hello, Love, Again” builds on the legacy of its 2019 predecessor, “Hello, Love, Goodbye.” The sequel showcases the rich storytelling and vibrant performances that have come to define modern Filipino cinema, further elevating the profile of Philippine films on the international stage.
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