Filipino cinema has reached a defining milestone as Hello, Love, Again becomes the first Filipino film to enter the Top 10 of the United States box office. The Kathryn Bernardo and Alden Richards-led sequel opened at No. 8 in North America with an estimated $2.4 million opening weekend, marking a historic moment for Philippine films in the global market.
Released across 248 cinemas in the US and Canada, the romance drama recorded the highest opening weekend for a Filipino film in North America. Its opening weekend alone already surpassed the entire North American theatrical run of its predecessor, Hello, Love, Goodbye (2019), which earned $1.99 million in the region, highlighting both strong advance demand and the growing appetite for Filipino content in overseas markets.
Directed by Cathy Garcia-Sampana, Hello, Love, Again continues the story of Joy and Ethan five years after their separation in Hong Kong. This time, the narrative shifts to Canada, where the leads navigate the realities of overseas Filipino workers—including distance, career pressures, and emotional sacrifices. The film’s focus on OFW experiences has resonated strongly with Filipino audiences abroad, many of whom see their own lives reflected in the characters’ journeys.
The film’s international rollout has also set new benchmarks. It became one of the widest-released Filipino films in history, screening in around 1,000 cinemas worldwide across the US, Canada, Europe, Australia, New Zealand, Guam, Saipan, and other territories. This broad distribution underscores how Filipino productions are increasingly supported by coordinated global strategies, allowing them to reach audiences far beyond the Philippines.
Commercially, Hello, Love, Again has rewritten the record books. It crossed the ₱1 billion mark at the global box office within just 10 days of its November 13 release, becoming the first Filipino film to reach that milestone. By early 2025, Star Cinema and GMA Pictures confirmed the film’s final worldwide gross at approximately ₱1.6 billion (around $22.8 million), making it the highest-grossing Filipino film of all time.
Beyond the box office numbers, the film signals a broader shift for the Philippine film industry. With strong star power, emotionally grounded storytelling, and more strategic international distribution, Filipino films are beginning to carve out space in competitive overseas markets. Hello, Love, Again demonstrates how locally rooted narratives can connect with global audiences when given the right platform and visibility.
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