Google is making significant strides in the mixed reality and augmented reality (AR) space. With new advancements in its AI technology and a partnership with Samsung, the tech giant is pushing forward its smart glasses and AR ambitions. Here’s a look at how Google plans to revolutionize the wearable tech market.
Google’s New Mixed Reality Push
Google is intensifying its efforts in the AR and smart glasses market, challenging competitors like Apple and Meta. The company unveiled its new Android XR operating system, developed with Samsung, to power a device known as “Project Moohan.”
Android XR and Gemini AI Integration
Android XR powers immersive AR and virtual reality (VR) experiences, enhanced by Gemini, Google’s advanced AI. This system allows users to switch between virtual and real environments while interacting with apps and content. Gemini also enables real-time device control and conversations about what users see.
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Gemini AI: A Smarter Digital Assistant
Google’s Gemini 2.0 is designed to assist users with tasks like planning, research, and real-time guidance. It understands user intent and provides personalized help for everyday tasks.
The Future of Smart Glasses
Google plans to test prototype Android XR-powered smart glasses with select users soon. These glasses will integrate with apps like YouTube, Photos, Maps, and Google TV, offering AR features such as directions and language translation.
Evolving Market for Smart Eyewear
Following its 2013 Google Glass launch, which faced privacy concerns, Google is now focused on offering practical and immersive experiences. With advancements in AI and mixed reality, Google aims to compete with Meta’s Quest VR and Apple’s Vision Pro.
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