In an era when environmental challenges require immediate action, both individuals and organizations must work together to make a difference. Toyota Motor Philippines (TMP) is meeting this challenge by leading initiatives that inspire community involvement and environmental awareness. Their recent partnership with Paralympic champion Ernie Gawilan for the “Start Your Impossible” National Coastal Cleanup and Mangrove Planting Day is a powerful example of collective action. This event directly addresses coastal pollution while fostering hope and sustainable habits for future generations.
Communities United for Cleaner Coasts
On December 14, 2024, Toyota Motor Philippines brought together people from all walks of life for the “Start Your Impossible” National Coastal Cleanup and Mangrove Planting Day, held across 33 sites nationwide. The campaign delivered a clear message about the urgent need to protect the country’s fragile coastal ecosystems.
Volunteer Power Makes a Difference
This impactful event saw 1,302 volunteers from TMP, local Toyota dealerships, and government units teaming up to:
- Collect 789 bags of plastic waste
- Plant over 10,354 mangrove seedlings
These achievements highlight Toyota’s ongoing commitment to restoring marine habitats and supporting coastal communities.
Ernie Gawilan—Champion in Sports and the Environment
A highlight of the cleanup was the involvement of Ernie Gawilan, a distinguished Paralympian and environmental advocate. Returning to his home in Samal Island, the place where his journey began, Gawilan inspired fellow volunteers with a heartfelt message:
“I am thankful to the Toyota family for their support today. Let’s work together to preserve our nature, especially the ocean, where I started my journey.”
Sustaining the “Start Your Impossible” Movement
The “Start Your Impossible” initiative is about more than sports—it’s about empowering real-world change. As an environmental ambassador, Ernie Gawilan motivates others to join the movement for cleaner oceans.
TMP Vice President Elijah Sue Marcial shared,
“Ernie’s dedication is inspiring. This project reflects his desire to give back to the communities that shaped his success.”
Denise Lim, President of Toyota Davao Inc., echoed this pride, highlighting the ongoing partnership and Toyota’s continued advocacy for sustainability.
A Lasting Commitment to a Greener Future
Toyota Motor Philippines continues to show that environmental protection is a shared responsibility. Large-scale initiatives like this coastal cleanup and mangrove planting not only rejuvenate our shorelines but also build a lasting culture of environmental care.
With community leaders like Ernie Gawilan, Toyota is helping pave the way for cleaner, healthier oceans—one action at a time.
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